2024 US Legal Market Growth Trends

Each year, I watch for the Thomson Reuters Report on the State of the US Legal Market. No entity has a broader look at the legal market than Thomson Reuters. This report is the best source for data on growth and trends in the US legal market.

Here I focus the report’s data on law firm economic performance and demand data.

Legal market historical demand growth

After the roller coaster since COVID, legal saw two years in a row of growth. In 2024, demand growth was up 2.6%, which is strong. From 2007 to 2023 annual demand growth averaged 0.1%. The 2024 increase is on top of the 0.8% growth in 2023. The strongest year in recent history was 2021 at 3.7%. Of course, the 2021 growth was in part due to the negative demand growth of -1.6% in the peak pandemic year of 2020.

Practice demand growth

Nearly every practice group saw an improvement in demand. Bankruptcy saw the largest decrease in demand. The counter-cyclical practice of Litigation lead with 3.3% year-over-year growth. The other large practice, Corporate, experienced a recovery with 2.0% growth while Labor grew 1.9%. Litigation, Corporate, and Labor are the three largest practices in US Legal. Their growth helped to float the overall market.

Worked rate growth

Ah, yes, the annual law firm billing increase. Law firm billing rates increased by an average of 6.5%, which is the fastest growth rate since the fiscal crisis of 2009 to 2010. Am Law 100, Am Law 200, and mid-sized firms all experienced bill rate growth. This is real growth, beyond the rate of inflation.

Per TR, the increase in rate growth may be related to a recent hiring trend. For the past two years firms have focused more on hiring experienced laterals and less on new associates. An increase in the percentage of non-equity partners and decrease in the percentage of associates may account for some of the growth. Changing law firm composition is an interesting topic throughout the report which I do not cover fully here.

Profit per lawyer growth

One of the most prized metrics in legal is Profit per Lawyer (PPL). 2022 was a poor year for PPL. Firms stopped the pain in 2023. In 2024 firms returned to nearly the same PPL as during the transactional practice boom of 2021. In the report, TR says that PPEP (profit per equity partner) was even higher, above 11.6% YOY growth.

2025?

You will not find predictions for 2025 from me here. We know that 2025 will be a year of not only change, but of surprises. At best, we may benefit from this 2024 growth trend in the first few months of 2025. Beyond that, I am not wagering. But I will see you here in a year after the next Thomson Reuter’s annual report.

-Maureen

Register to download the Thomson Reuters 2025 Report on the State of the US Legal Market. This well-researched report is produced by Thomson Reuters in conjunction with the Center on Ethics and the Legal Profession at Georgetown Law.

Attorneys Love Their iPads. Must it be $2,000 Worth of Love?

I work with many Am Law 100 (top 100 law firms in the US) who provide iPads to their attorneys. It’s public information that many of these firms achieve millions of dollars of profit per equity partner. Investing $2,000 to enable these profit-generating attorneys to work from anywhere and to be more responsive to their elite clients is a simple calculation.

iPads are fantastic. They are portable. The Pencil is fluid. It’s quick to get to work. Try comparing your time-to-work on an iPad with loading your Citrix desktop!

But what if your firm does not quite have the budget to put a $2,000 iPad Pro kit in each of your attorneys’ hands?

In 2024, there has been a new development in the iPad family. The processor in the iPad Air is now upgraded to the Apple M2, which puts it on par with the iPad Pro 2022. I’ve traveled with the 11″ iPad Air. The light weight is a breeze, and the screen size is perfect for my needs. I love it.

I sent this brief summary (below) of iPad Pro and iPad Air pricing to a law firm IT Director who is considering buying iPads. He told me that it presents possibilities. Feel free to share it, as it may open doors for you and your firm.

Sources: Apple Website and Tom’s Guide

The 11″ iPad Air starts at $599. However, that price is with 128GB of storage and supports WiFi-only. Above, I show relative iPad prices with 512GB of storage, where available, as I would not recommend anything below 512GB. I have also shown pricing for WiFi-only and Cellular-enabled models. The pricing above does not include cellular service.

As shown, you can opt for a 13″ iPad Pro with 512GB and Cellular-enabled for $1,699.
Or, an 11″ iPad Air with 512 GB, also Cellular-enabled, is $1,049.

With any iPad, a Pencil is a must-have. The ability to take notes and mark up documents and images with a Pencil is one of the joys and conveniences of working with an iPad. The Apple Pencil Pro is $129, the Apple Pencil is $79.

I also consider a keyboard necessary for real work. The Apple brand keyboards are pricey with the Apple 13″ Magic Keyboard at $349. There are many highly rated aftermarket keyboards, starting at $39. The Zagg Pro Keyboard with Case lists at $170 (13″) and $110 (11″). They are frequently discounted at 30% off.

In summary, let’s look at two options:

13″ iPad Pro, 512GB, Cellular-enabled, Pencil Pro, aftermarket keyboard ($170) = $1,998

11″ iPad Air, 512GB, Cellular-enable, Pencil Pro, aftermarket keyboard ($110) = $1,288

The delta is ~ $700 per kit.

You don’t have to rely on my analysis – read Jeff Richardson, aka, iPhoneJD. Jeff is an appellate attorney and an avid iPad Pro user. He also writes the best product reviews that any legal user could wish for. Jeff publishes a weekly “In the News” blog which you can subscribe to and receive in your inbox every Friday morning.

Here is the summary from Jeff’s May 2024 review of the new 13″ iPad Pro. For his practice, he prefers the 13″ iPad Pro, but he recommends the iPad Air to “most attorneys.”

With the nice new improvements to the iPad Air, very few users will have a reason to say that they truly need the iPad Pro versus the iPad Air. But anyone who enjoys using an iPad and does so regularly will have a reason to want a new iPad Pro because it is simply a better overall experience. The core of using an iPad is holding a screen in your hand and interacting with it. Making the iPad thinner and lighter, making the screen better, and giving you new accessories that improve the interaction with the screen are all improvements to the most important parts of the iPad. Add to that the M4 chip for even snappier performance and the other improvements and there is simply a lot to love. I’m sure that many people will decide to save several hundred dollars and go with an iPad Air, and that is a perfectly reasonable choice. It is even the choice that I would recommend to most attorneys. But if you are OK with spending more money for a premium experience, the new iPad Pro is not just the best iPad ever, it is one of the best Apple products ever. The iPad Pro 13″ M4 is incredible.
– Jeff Richardson, iPhone J.D.

Jeff captures it well.

It’s certainly worth it to take another look at the iPad Air.

-Maureen

App Authentication Gets Easier with Intune

Remember the early days of MDM (Mobile Device Management)? You know, that company-mandated thing which black-listed your apps, tracked your movements, and monitored which websites you browsed?

We’ve come a long way from those days. Recent developments from Microsoft make authentication and data management easier for both users and for IT admins. Let’s take a look at these newer offerings from Microsoft and how you can benefit from them with our LINK App.

Integration with the Intune SDK and Microsoft Authentication Library

We have integrated the Microsoft Intune SDK and the Microsoft Authentication Library (MSAL) into our LINK App. If you are either an Azure Entra ID user, an Intune user, or both, our integration offers a simpler experience for users and IT alike.

Fewer sign-ins for both frequent and occasional LINK users

Integrating MSAL into our LINK App allows LINK to leverage Microsoft Authenticator as an authentication “broker.” This means that LINK employs the familiar federated sign-in process used by the Office apps from Microsoft. If you are signed-in to Office, you are signed-in to LINK without any additional password prompts. From the security and policy perspective, LINK supports all of your conditional access policies, including:

  • MFA requirements (either with MS Authenticator or a 3rd party such as Duo)
  • Device requirements (e.g., requiring Intune deployment)

Focused security of your data with MAM policies

LINK’s integration with the Intune SDK adds another layer of security and simplicity to managing and securing LINK. In addition to the standard MDM policies and management tools, Intune supports a different type of policy known as Mobile Application Management (MAM). These MAM policies apply to all apps that support the Intune SDK, including the Microsoft suite of apps and 3rd party apps like LINK. Many MAM policies are particularly focused on the careful treatment of corporate data.

Apps with MAM policies can be used together to enable secure workflows. For example, MAM policies allow our LINK App to share a document from a Document Management System to the Word app for secure, yet uncomplicated, editing.

MAM is a great way to ensure the security of your corporate data without asking users to give up any control of their personal devices.

Image Source: Microsoft

LINK for Intune

To add MAM support to LINK, we have released a new app – LINK for Intune. Deploying LINK for Intune offers the same functionality as the “regular” LINK app, and it adds in a deeper integration with Intune so that policies can be applied to LINK even when the device is not MDM-managed.

With these recent developments from Microsoft, we think that the optimal path going forward is:

  • Use the Microsoft Intune SDK and the Microsoft Authentication Library (MSAL) to simplify authentication
  • Advance from “managed devices” to “managed apps” using Intune MAM policies

Are you considering moving to these newer approaches? What questions or observations do you have? You may download our Intune brief here.

-Seth

Seth Hallem is the Mobile Helix CEO, Co-founder, and Chief Architect


Mobile Helix makes the LINK App which is used by attorneys and knowledge professionals to review, edit, annotate, compare, and email documents from a single, secure app.

Cybersecurity: The Workforce Gap & the Career Opportunity

Recently, I came across a LinkedIn post from a friend who was #Hiring for a cybersecurity role. It got me thinking – just how challenging is it to find and crucially, to retain, experienced cybersecurity staff? According to my friend, it is very challenging. Intrigued, I decided to take a dive into the numbers.

World Economic Forum

71% of organizations are currently unable to fill cybersecurity positions, leading to a concerning skills gap in the workforce. This issue has been highlighted by The World Economic Forum, which warns of the potential impact on infrastructure and society as a whole.

2023 Global Cybersecurity Workforce Gap – ISC2

Globally, there is an estimated 4 million person cybersecurity workforce gap. According to ISC2, the shortfall in the United States alone amounts to half a million roles.

Per Fortinet’s 2023 Cybersecurity Skills Gap Report, 68% of leaders agree that cybersecurity skills shortages create cyber risks for their organization.

An overwhelming 90% of leaders show a strong preference for hiring individuals with technology-focused certifications per the Fortinet report. Their study also brings encouraging news that 90% of leaders are willing to invest in their employees by covering the costs of certification. In alignment with this, the World Economic Forum advocates for the crucial processes of “reskilling and upskilling,” emphasizing the importance of narrowing the cybersecurity skills gap.

So, the next question is, what does it take to obtain an affordable cybersecurity certificate? This option seems promising: Google offers a Cybersecurity Certificate through Coursera suitable for these roles:

  • Cybersecurity analyst
  • Security analyst
  • SOC analyst
  • Information security analyst
  • IT security analyst
  • Cyber defense analyst

According to Google, this course can be finished in six months with less than 10 hours of part-time study per week. After a free 7-day trial, Coursera charges a monthly fee of $49, resulting in a total cost of just under $300 for the certificate.

If you’re considering a career change, be encouraged by the fact that the demand for cybersecurity professionals is high. There are even relatively low cost ways to achieve a Cybersecurity Certificate.

Good luck!

-Maureen

P.S. – Google says that the median salary in cybersecurity (with 0-5 years of experience) is $115,000 per year. 🙌

Okta Businesses at Work 2024 – Legal Applications are the Growth Leader

Okta has application usage data which you simply will not find anywhere else. This year’s report draws data from their anonymized 18,800 global customer base. Okta is a leader in identity and access management products. You may download the full “Okta Businesses at Work 2024” report here.

Growth in app categories: Legal software is the leader in customer growth

Source: Okta (My Annotations) – Growth in App Categories

Okta kicks off this year’s report with a spotlight on Legal applications, which was the leading app category in growth of number of customers.

“There’s no time for deals or
contracts to get hung up in legal. So, as we look
across the most popular app categories, it’s no
surprise that legal tools have locked up a win,
claiming by far the highest growth by number
of customers (35% YoY) and substantial 34%
YoY growth by number of unique users.
Apps
including Ironclad, LexisNexis, and LegalZoom
drive this remarkable growth story. (Fun fact:
Ironclad contract management software was
our eighth-fastest-growing app in 2022.)”

-Okta (my bold type)

Let’s look at those three applications:

Ironclad – Offers Contract Management software, which includes moving sales contracts through the processes of review and sign-off to speed the business process.

LexisNexis – Provides legal, regulatory, and business information and analytics, now including Generative AI. LexisNexis is a premier product in legal research.

LegalZoom – Its online platform for business formation helps entrepreneurs by providing legal, tax and compliance products and expertise.

With that promising look at the growth in Legal applications, let’s take a look at four more charts in the Okta report.

Growth of the 50 most popular apps

Source: Okta

There are two leaders here. 1Password is the fastest growing application by number of customers at 39% YoY. Amazon Business with the fastest growing by number of unique users at 89% YoY growth. Law firms are ramping up usage of password managers like 1Password as one of the essential tools to prevent phishing and social engineering exploits.

Not to be missed by law firms is the growth of KnowBe4 at over 20%. KnowBe4 is a Security Awareness Training product, with a focus on phishing awareness. In 2022 I cited that KnowBe4 was the leading Security Awareness solution used by 62% of law firms surveyed in the International Legal Technology Association’s 2022 Technology Survey.

Most popular apps

Source: Okta

It’s easy to see the trend of law firms in the “Overall” ranking. Microsoft 365 is rapidly being adopted, as firms migrate from other Microsoft on-prem products. Number five, Zoom, and number eight, DocuSign, are nearly ubiquitous at law firms. Number ten is KnowBe4, the Security Awareness training SaaS application.

Fastest-growing apps by number of customers

Source: Okta

Data compliance applications make a first time appearance in the fastest growing app ranking by number of customers. Vanta holds the number one position with 338% YoY growth. Drata ranks number six, with 91% YoY growth. Data compliance software is growing at law firms as firms are subject to regulatory and client requirements.

Most popular security tool categories

Source: Okta

Okta entitles this section: “The perimeter shifts.”

They observe that VPN/firewall continues to lead the security tool category, as it has since 2020. However, deployment of VPN/firewall grew 12% last year versus 31% in the prior year. 57% of customers have deployed VPN/firewall tools.

The second fastest growing category in security tools is Endpoint Management and Security, deployed by 43% of customers. This category has grown consistently since the emergence of work-from-home.

For those interested in legal or enterprise technology there is much more in the Okta report worth looking at in detail. You may find the report here.

– Maureen