On January 2, 2024, The Guardian reported that, “Fidelity, which owns a stake in X Holdings, said in a disclosure obtained by Axios that it had marked down the value of its shares by 71.5% since Musk’s purchase.” The number of monthly users is down 15% in the past year. X has lost major advertisers like IBM, Disney, and Apple, says MarketWatch. Also from The Guardian, “the European Union issued a warning to Musk after it found that X had the highest ratio of disinformation posts of all large social media platforms.”

Whew.

Image: Techeela.com

Now is as good a time as any to let our readers know that we are amongst the former users of Twitter who have decided that X is not worth it anymore. We, Mobile Helix, took the month of October 2023 off from posting on X as a test. While there is a personal loss of not seeing updates from friends and partners in the #legaltech space, we see no business loss.

This blog and our website, http://www.mobilehelix.com, are the major sources of news about our new product releases, webinars, and other updates. We cross-post many of our blog posts to LinkedIn. We post fun news and #legaltech news on LinkedIn, too. As most businesses in enterprise or B2B markets will tell you, LinkedIn is a far better medium for reaching your community than Twitter ever was.

But Twitter was fun. It was fast. It was sassy. And it was vast.

There likely will never be another phenomenon like Twitter. Many people you knew, and most brands, some with hilarious personas, were all posting to the same platform. Now people are posting on X, Threads, Post, Mastodon, Spoutible, and Bluesky, to name a few. For us, social media will be LinkedIn and our own publications.

See us over on LinkedIn.

-Maureen