From all of us at Mobile Helix, may your days be merry and bright!

For this short week, here are three of my favorite reads. If you read one thing this week, read Paul Graham’s post.

How to be an Expert in a Changing World

This post by Paul Graham resonates for me as it echoes my own view that embracing change and exercising creativity are keys to success.Two quotes, “…have an explicit belief in change,” and, “When experts are wrong, it’s often because they’re experts on an earlier version of the world.” Paul Graham is one of the founders of Y Combinator, the startup incubator which broke the mold and has had success beyond the odds.

IDC Reveals Worldwide Mobile Enterprise Applications and Solutions Predictions for 2015

I find several of IDC’s findings to be optimistic with respect to enterprise mobile application development adoption, but I would be perfectly happy if they were proven out. For example:

• 35% of large enterprises will leverage mobile application development platforms to develop and deploy mobile apps across their organizations in 2015.
• The number of enterprise applications optimized for mobility will quadruple by 2016.

How Customer Success Meaningfully Reduces Cost of Customer Acquisition

Tomasz Tunguz of Redpoint does the math. Customer success can have a significant impact on customer acquisition cost (CAC) for SaaS companies. The key is in customer referrals.

–Maureen